A Consent Management Provider collects the required consent from the user. Each new user will see a "Consent Layer" - asking the user for their consent to the usage of their data. The CMP will then pass the consent information to networks, advertisers, analytics tools and other vendors who want to use their data.
The pubvendors.json standard is how publishers can limit and control the usage of personal data on their website. It controls which vendors are allowed to collect and process the data.
Login to your account, Set up your website, Create the code and paste onto website. Once plugged in our platform will automatically start gathering consent from your visitors. As soon as it is on the website, advertisers will have access to the consent data via the open API defined by the IAB.
We have created the "Consent Optimiser" which will automatically choose among many design templates in order to find the best way to present the consent layer to get higher acceptance rates from your visitors.
Consent CMP provides a wide range of reports on your visitors, giving you the view of exactly how many page views, and therewith utilisable ad impressions, from visitors that give their consent and how much you have from visitors that rejected. Analyse which design performs well and has a high acceptance rate and filter to get the most of the questions you want answered.
Use our CMP to comply with data privacy laws and save your organisation from lawsuits and fines.
Advertisers are reducing ad spending on GDPR non-compliant websites. Therefore, with our CMP, advertisers can continue to buy your traffic.
Visitors who feel safe will happily come back to your website. Show your visitors that you value their privacy.